It’ll take more than a touchscreen to revive the hemorrhaging magazine industry, if pitiful recent sales numbers are any indication—iPad sales have taken a nosedive among the highest profile glossies. Wired? Down to a fifth of its debut.

Wired’s peers aren’t doing so hot either—and didn’t have the mammoth, 100,000 sale premiere to kick things off. According to the magazine circulation-tracking Audit Bureau of Circulations, only 8,700 people bought an iPad issue of Vanity Fair in November, down from 10,500 in August. Glamour? Even worse, with only a paltry 2,775 iPad issues sold in October, compared to a slightly less paltry 4,301 in September. Dude stuff powerhouse GQ? Also in the dumps, with a worst-ever 11,000 downloads in November.